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Google Ads puts you right in the face of your customers. To understand the impact implementing Google Ads into your marketing plan, we must first know what Google Ads is as a tool.

What is Google Ads?

Google Ads is a platform that allows you to form and reach your Target Audience. The best part is that you only pay when a conversion (of your choice) is completed.

Google Ads gives you the opportunity to pick a plethora of options for your audience. This gives you the ability to show your ads to customers that you feel are best fit to potentially purchase your product or service. These options include:

  • Language
  • Location
  • Demographics (Age, Race, Ethnicity, Gender, Marital Status, and even Jobs or Income)
  • Interests

  • How can business goals be measured and reached with Google Ads?

The Google Platform provides several tools within the Ad service that allows you to optimize your marketing strategies, track your business goals, and improve your search engine optimization. This shows just how much Google Ads can help with your business’ growth, including organic options.

Marketing strategies

Google Ads offers split testing. This gives advertisers the ability to rotate and alter ads, allowing us to determine what works best and returns the highest conversion rate. What can be tested? Headlines, demographics, devices used, and keywords. Testing each of these options allows you to focus on demographics that are most interested in your product or service.

Measure your business goals

The best way to set and measure goals in Google Ads is to set up a Google Analytics account first and then connecting them to your Google Ads account. This process gives us analysts at Beach Life Marketing Agency a full view of how your business and online marketing is doing, will be able to give you a report on the strengths, weaknesses, and opportunities you are facing.

This process allows for stronger optimization of your target audience and the ads you choose to run. Remarketing increases your return on investment because through this time, you are honing in on who is most attracted to your product or service. Google will only show your ads to these people, making your money worth more.

Instead of randomly throwing around advertisement dollars, we can create a practical strategy optimized for high conversions. Having a strategy will stretch your marketing dollars, and make your advertisements more efficient.

Search Engine Optimization

Using the right keywords is crucial to growth on the Internet. It is important to be able to understand what your audience is looking for, so you can be the business they find.

Search engine optimization can affect much more than just your advertisements. It can have an impact on how your website is designed, what kind of content you create, when you choose to publish more. This is how Google Ads can help with organic growth, too.

At Beach Life Marketing, we watch trends of what your potential customers/clients are looking for and how you rank on the different keywords.

In this process we are able to create a list of keywords to implement into your business that will allow your ads to be placed at the top of search engines.


Benefits of Google Ads

Overall, Google Ads is a great tool that provides many areas of growth for all business.

  • Increased return on investment
  • Optimize remarketing strategies
  • Choose and reach your target audience
  • Instantly reach your audience
  • Access to SEO (search engine optimization) tools

What we can do for you at Beach Life Marketing

Beach Life Marketing is an agency of professionals who can produce the best marketing strategies for your business.

We have been assisting business’ growth for 10 years, and have completed over 850 projects. At Beach Life Marketing are professional digital marketing veterans and have the experience to take your business to the next level. We provide all of the services listed above including:

Adranks

Adranks is the system Google Ads uses to determine which ads will appear at the top of the search engines. The first link to pop up on the search engine takes 30% of clicks from that search. Internet users want a quick solution to their problems or wants.

At Beach Life Marketing, we are very familiar with the system Google uses to rank different advertisements. It allows you to get more out of your advertisement investments without spending more money.

Split Testing

We will rotate your advertisements with adjustments that produce big changes. These adjustments include: demographics, keywords, interests, headlines. Our agency will be able to take care of making and measuring these adjustments to assure we are ranking higher every day.

We take care of all of your advertising so you can focus on your business.

Click here to learn more and see what packages we offer!

Author

Brianna Sanders