How to measure what matters
Marketing is an intricate term that encompass various roles to achieve success. One of it is being able to analyze data. In order to analyze data; one must know how to create a goal to track the users actions that produce the results you were looking for. Here are some goals that will help you track key outcomes beyond transactions and revenue:
- users filling out a form
- completing a login or signup flow
- visiting at least 3 pages
- staying for more than 2 minutes
November 9, 2017, 6:15 am