Marketing is an intricate term that encompass various roles to achieve success. One of it is being able to analyze data. In order to analyze data; one must know how to create a goal to track the users actions that produce the results you were looking for. Here are some goals that will help you track key outcomes beyond transactions and revenue:
- users filling out a form
- completing a login or signup flow
- visiting at least 3 pages
- staying for more than 2 minutes