In order to achieve a sustainable competitive advantage, you need to have a forward looking approach to planning, strategizing, and implementing. Must of the strategic planning involves careful analysis of data from different platform and then optimizing pages or content to test and increase spend to produce the best conversion rate for your business.
Marketing strategy is a skillset that is highly sought after in the current marketing industry. Those who have those skill-set tend to get hired faster and generally help produce the highest ROI for companies that hire them. Are you working with an agency that have employee with this specific skillset? If not, why haven’t you contacted Beach Life Marketing yet?